• Your Program Director has the Wrong Job | Mark Ramsey Media LLC
  (tags: pubmedia)
• Transmedia vs Multi-screen Distractions – Michael Matthews – The Mobile Culture – Forbes
  (tags: transmedia)

• What is HTML5? (Infographic)
  Handy comparison for developers & producers trying to decide b/w Flash & HTML5
  (tags: infographic)

• …My heart’s in Accra » Metrics for civic impacts of journalism
  "Traffic doesn’t seem to be the right measure of civic impact. A story that gets lots of page views or is widely shared might be civically relevant, but might also be salacious – amusing and popular as much of the Anthony Weiner coverage has been, I’m not sure it’s been a positive contributor to our civic involvement. Phil suggested that comments aren’t an adequate metric either. Stories that garner long comment threads could suggest broad involvement, but also may suggest partisan controversy.
  I mentioned an idea that I’ve been trying to pitch for a while: in an age of participatory media, news demands participation. Or to quote Benjamin Barber, “People are apathetic because they are powerless, not powerless because they are apathetic.” For people to pay attention to an important story, it’s possible that we need to work to make it possible for people to have an impact on the outcome of the story."

• From @-reply triage to journalistic meme-tracking: How NPR may scale Andy Carvin’s Twitter curation » Nieman Journalism Lab » Pushing to the Future of Journalism
  (tags: engagement impact)
• Vision – Transmedia Storyteller
  This presentation by Transmedia Storyteller contains an interesting diagram of how multiplatform narratives are generated.
  (tags: impact infographic)
• Twitpic – Share photos on Twitter
  ITVS Crossmedia Strategy
  (tags: infographic)
• Research Methods Tutorials
  (tags: impact)
• The Web Is a Customer Service Medium (Ftrain.com)
  "… the web is not just some kind of magic all-absorbing meta-medium. It's its own thing. And like other media it has a question that it answers better than any other. That question is: Why wasn't I consulted?"
  (tags: engagement question)
• Chapter 8 | Networked Neighborhood
  Kara Hodge's MA thesis on local media in DC
  (tags: local)
• Does a new report mean doom and gloom for local online news? Maybe, but here are a few balancing factors » Nieman Journalism Lab » Pushing to the Future of Journalism
  "If raw readership totals equaled impact — on political discussion, on democracy, on the culture — then USA Today would be more important than The New York Times and Reader’s Digest would be more important than The New Yorker. Reaching the “right” people — and by that I mean the people who have disproportionate influence in political discussion, democracy, or culture — can make an outlet’s reach more potent than traffic numbers would suggest."
  (tags: local impact)

Last February, Tracy and I launched the book at the New America Foundation; this month, I spoke there again on a chapter of the book which was excerpted in the recent anthology, Will The Last Reporter Please Turn Out the Lights, edited by Robert W. McChesney and Victor Pickard. Watch the discussion here.