Over the last few days I was at the Park Center for Independent Media’s inaugural symposium. It was great to hang, talk, learn from and gossip with some of my favorite independent media producers and thinkers. Josh Marshall of the illustrious Talking Points Memo (which will be spotlighted in our upcoming book) was the featured speaker yesterday evening. I twittered my way through the speech and thought it would be fun to share. Start from the bottom up.

Twitter of Josh Marshall's speech...

(If you’re on twitter, check out tweets from @digidave and @AmandaRMichel on the speech as well.)

This is an interesting article from MediaShift on digg’s evolution from a site mostly focused on technology stories to expanded issues, including their now most popular section–politics. The biggest complaint from some users is the liberal leanings of the posts (but maybe that just shows the organizing savvy and advanced use of technology by liberal media producers and their audiences? Hmmm?). Of course, there is also a nod to the tech-savvy of the “Ron Paulites.”

But the article also tells the story of AJ Wysocki, who was turned onto digg and social story sharing because of his affiliation to the liberal media outlet, The Young Turks. (Long quote from article, but I thought it was a great little case study. More below the excerpt…)

AJ Wysocki, 27, has only been a member and reader of Digg since June. He opened his account because a liberal political radio show he frequently listens to, The Young Turks, enlisted him as a “web soldier” and charged him with promoting the content of the show online.

“They were looking for people to do stuff on Digg and Facebook and MySpace,” he told me in a phone interview. “So I basically took Digg. What that meant is that every day I go on and submit video clips they do on Digg, and I also submit all the blog posts they write. That’s how I got started on the site really.”

Wysocki became a heavy listener of “The Young Turks” after the 2004 election; it was then that he grew increasingly interested in politics, and he followed the hosts as the program traveled from Sirius Satellite Radio to Air America and then later when it was dropped from the liberal radio network and became an independent entity. When they asked him to help them promote content on the social news site, he only had a vague idea of what it was.

“I’ve seen the little icon, because I read Huffington Post a lot, and I saw that little Digg icon but I never really looked at it,” Wysocki said. “And then I visited it and I thought this is a good idea because you can really build hype. If someone has an interesting story and you have enough friends to vote on it, it’s kind of like democracy. If you really like it then a lot of people see it and then it gets to the front page and a whole bunch more people see it.”

In the short time that he’s been a user of the site he has become a heavy reader, eventually expanding his submissions to include content not created by the Young Turks. In the process, a few of his submissions have ended up on the coveted front page.

Curious about how The Young Turks had engaged the young Wysocki to become their “web soldier”, I went on an investigation (i.e. visited their site) and saw that they had the specific link “Promote” that details out ways for their audience members to market and support the program through social networking and sharing. For example, they tell audience members what to do with Digg:

Digg our podcast and our video clips
Help get our podcast on the top of the news podcast page on Digg. Vote for our podcast on Digg here.
Don’t forget to Digg our daily clips, found on our Web site or YouTube.
Why stop at Digg? Don’t be shy. You can also support the show by ranking our clips, videos, and blogs through Google Trackback, Technorati Trackback, del.icio.us, and Reddit. So start clicking!

Now, for many of us in the media world, this is pretty elementary stuff. But how many of us explicitly ask and describe for our audience members how to share the info and what the result will be ? Most of us just have the little icons on the bottom of our posts. Maybe many of us think that our audience members already know what to do with these buttons and what the results will be, but if the story of A.J. is a good example, that’s clearly not the case. So the lesson is: If it seems so simple, it’s stupid to do–then it’s a probably a good idea.

So–oh yeah. If you’re reading–go digg this post! The little button is the first one on the left. And post to delicious and share on Facebook and, well… you get the point.

So a couple weeks ago, I was in DC and spoke on a panel with Ali Savino of the Center for Independent Media at the Center for American Progress Action Fund’s monthly Internet Advocacy Round Table (whew! that was long). The topic was “The Rise of Online Independent Media.”

I also happened to be deathly ill–I had lost my voice that morning and was coughing half the time–ok more than half the time. None the less, I thought it was a pretty interesting discussion and Q&A. If you can handle the coughing and me sounding like a troll (thank you Jessica for that lovely description), I encourage you to watch for a bit (that’s me in the middle!)

You can scroll down under the the brief description of the event here here to download the video. (Also–feel free to skip the first minute or so–just long intros and our bios…)

During all the rushing around at NCMR, I was able to sit down for a couple minutes with Bennet Gordon of the Utne Reader about the shift in journalism over the last few years. He attended the panel I moderated, “How the Independent Media Creates Change.” We talked about the different range of the panelists, from advocacy journalism to “straight journalism.”

The question is: Where’s the line? I spoke with Tracy Van Slyke, director of the Media Consortium, and she said that the blurring of advocacy and journalism could be a good thing. She said the mix hearkens back to the original intent of journalism, which is to “inform and to activate” people. At the same time, she stressed that journalists should be transparent about their biases and affiliations.

Read the whole interview here. Thoughts?

So I’ve been a little slow on the blogging the last week and a half and that’s for a couple reasons.
1) I have carpal tunnel and tendonitis in my left wrist. Very painful and hard to type.
2) Jess and I were prepping for a presentation at the academic National Conference for Media Reform pre-conference where we presented our theories and latest examples from our book. (Happy to share if you want. We’re also figuring out how to get it on slide share.)
3) I was also prepping for my moderation of the NCMR panel, “How the Independent Media Makes Change.” In short, the panel rocked. (And I don’t usually say that about panels.) Panelists included Jane Hamsher of Firedoglake, Robert Greenwald of Brave New Films, Jeff Morely of the Center for Independent Media and Daisy Hernandez of ColorLines. I’m going to be posting video and commentary on that asap. (I’m struggling through learning the new Imovie8 and having problems importing. Ah, technology.)

But most of all, I and the rest of The Media Consortium team were consumed by preparations for the launch of Live From Main Street. I could tell you all about it, but let me just repeat snippets of what LFMS host Laura Flanders wrote at the Huffington Post.

A year ago, a group of independent media professionals looked ahead to the 2008 election season. Anticipating the same stump speech in 50 states and the same old reporting to go along with it, they wondered, ‘what if, instead of the candidates’ horse-race, we covered goings-on around the track?’ The project we came up with together is Live from Main Street: a series of live events, in five states in five months, bringing audiences the local perspective on critical national issues.

On June 8, in Minneapolis, Live From Main Street kicked off in the Twin Cities. Locals weren’t just backdrop for a report a national story: they were the main event. On stage — discussing the election, organizing, media and more, were organizers, journalists, artists — sharing their accounts of the free speech challenges their community’s facing in the run-up to the Republican National Convention. And it wasn’t all bad news. Alongside the grim reports of permits denied and protests squashed, we heard the latest word on “unconventional” convention plans — “our roving reporters will be mounted on bicycles connected by GPS” Marlina Gonzales of the UnConvention told Live From Main Street. “Today’s Main Street is a new Main Street” said Malkia Cyril, Executive Director of the Center for Media Justice. Politicians make old assumptions at their peril, she added. It’s not just about bias, it’s about getting the story wrong.

Over the next five months, Live From Main Street will be hosting town-hall type discussions about critical issues in Miami, Denver, Columbus and Seattle. We want to take the agenda-setting out of the hands candidates’ consultants — and put an ear to the voters themselves. In Minneapolis, the focus was on civil liberties and the need for media diversity. In Miami in July, the attention will shift to cities and sustainable development. In Columbus, the topic’s voting; in Seattle, national security from a female point of view. We’ve heard from the politiicans. At the end of the election season, Live From Main Street hopes to have heard– and amplified what voters mean by that catchword “change.”

The first LFMS was an amazing success–with a raucous crowd of 450 people. But instead of me telling you about it: let’s just watch, shall we?

Welcome to Live From Main Street

Amy Goodman on Independent Media

Civil Liberties in the Twin Cities Pre-RNC

Live From Main Street: What the nation can learn from Minnesota